About Rad Archery

Company Founder, Bryan Fry, left the archery industry in 1994. And while he excelled in is his return to the sport fishing industry he kept an eye out for needs within the fast paced changes being made within archery in the late 90’s. Bows were getting shorter and arrows were shooting faster. Advancements in bow and arrow technologies were growing faster than the accessories could match. He noticed that the lowly little peep sight was being ignored by the industry and the old products just were not holding up or properly fitting this new breed of bow and the tortures’ they had to endure.